Thoughtful design is about looking at how systems are interacting, at every scale, and working to craft solutions that elevate each component. This extends beyond interfaces and into how every element of a business is interacting.
Design must question how things are done so that we may work to iterate and eventually evolve systems. Traditions are flawed if they are not challenged, innovation happens when we search for a new perspective.
Quality is the composition of finely crafted details. They matter less as details, but rather as the actual manifestation of the whole. Without thought and care behind details, the foundation of a system will crumble.